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Creative Director
Strategic Thinker
Transmogrifier
VP of What If
Director of First Impressions
No matter what I'm labeled,
you'll find that I'm more than that. Always.
Which is cool!
Recent Work Samples
I try to give a visual voice that matches and elevates the client in the eyes of their customer base, and in how the client sees themselves. In this case, the copy and the visuals were essential in communicating the fun this client offered in his workshops. Being a person that loathes spam, I knew the target reader - winery owners - would have little time to wade through lengthy, overly descriptive, emails. That insight helped me make a marketing piece that satisfied both the client and his target audience.
I'm quite proud of this wall sized poster. As usual, I conceived the idea and wrote the copy including the headlines to help clarify why this group has these three words in their name Freedom Through Education.
REad more about this poster here
Many wrongly believe the name means they offer GED or College Credits. They will point you to that if you need them. The name refers to the "education these men have gained on the street, and perhaps more damning, the education that they gain in prison learning how to cope to survive. That education has to be UNlearned and replaced with new coping skills that show they are free citizens once again.
The awards event it was for celebrated the achievements of the men that are transitioning back into society from incarceration. As one might imagine, there are many significant impediments to them being free even while on parole. The event was not to show off who did it perfectly, rather it was to shine a light on how far each man had come on that journey to freedom.
The background text comes from another tool that I invented that helps the men know what they have to accomplish in the short amount of time they are with the program. You can see that tool by clicking here. It was a powerful motivator to get them going so that time did not slip away with them having nothing to show for the 6 months in the program.
The awards event it was for celebrated the achievements of the men that are transitioning back into society from incarceration. As one might imagine, there are many significant impediments to them being free even while on parole. The event was not to show off who did it perfectly, rather it was to shine a light on how far each man had come on that journey to freedom.
The background text comes from another tool that I invented that helps the men know what they have to accomplish in the short amount of time they are with the program. You can see that tool by clicking here. It was a powerful motivator to get them going so that time did not slip away with them having nothing to show for the 6 months in the program.
Made this (and many other branded graphic communication pieces) for a group that helps men transition from prison back into society. I liked the challenge of extending the brand to several different tools: Communication Packages, Videos, Various Collateral, Wayfinding and much more.
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Verticals I like to work in
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Corporate ID packages that won't put your customers to sleep.
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Brand Style Guides that answer ALL the questions.
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Killer custom T-Shirt designs you'd want to wear..
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AHA! moments in branding so your clients "get it"!
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Interesting Business Cards that draw crowds.
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Oh, and spectacular customer-centric web sites!
(Which is what you'd expect)
